ORANGE IS THE NEW BLACK
Uptempo is an automated payment service for car loans. If you watched the video above, they are heavily ingrained in the car dealership world and the financial managers office (FM). Serving as the creative director I was tasked with initiating a brand re-design. Thoughtfully placed, Uptempo’s brand now uses a formal layout approach, an off white to stand out in the ultra clean / stark car dealership landscape and imagery of roads to reference the automotive payment journey.
FINANCIAL CALCULATOR
In addition to the website development I was tasked with developing an easy to use auto loan calculator. Researching the current variety employed on the internet there was room for improvement in usability. Below is the process and final designs.
-THE GOAL
Create fields that allowed users to get a quick calculation with common information they already know, without needing to move away from the page.
EMAIL DESIGN
Below is a small sample of the dealer facing e-mail designs. These were created to reinforce brand messaging, promote deals to the financial managers, educating about new products or to boost sales of the product. The designs vary wildly, but all keep a central focus on a two column structure despite any image/color ribbons breaking from one side to the other.
-A VAST ASSORTMENT OF DESIGNS & LAYOUTS WITH A CONSISTENT SET OF RULES.
DEALERSHIP PLACEMENT
The physical presence of Uptempo in the car dealerships initially only existed with a single desktop sign and brochure. Discovering areas of opportunity in this space filled with other brands was a unique challenge. The bright orange and off white of Uptempo works to ensure visibility.
-PHYSICAL MEDIA FOR A DIGITAL FINANCIAL PRODUCT
MOUSE PADS
A large goal for the in dealer marketing materials was to discover options in an already populated environment for the Uptempo brand to exist and to remind the financial managers to “pitch” the product to their customers. These mouse pads represent a stylish solution that an FM would find appealing and want to display.
CONSUMER BROCHURE
These three photos represent on of the most difficult portions of this products development and branding. 16+ revisions were made to the copy causing a total design re-work each time. This was the stomping ground to define the core values of the product to the consumer. Final copy on this represents a very difficult journey.
WATER BOTTLE TAGS
These three options are a quick representation of the tone Uptempo when situated in a dealership aims for. With a focus on the benefits and perks the Uptempo payment plan offers.
BUSINESS CARDS
As a startup growing it’s business base, Uptempo is constantly interacting with new B2B clients and car dealerships. Leaving a memorable business card that carries value is essential for creating a lasting memory.
These embossed cards that have the companies icon set raised gives a tactile feel to the brands core values.
SUMMARY
All of the above is focused on the B2B aspect of the company with Uptempo partnering and existing within car dealerships. There is an sister branding that was developed as well for the consumer direct brand. Click to the right to see how Uptempo translates to the consumer experience.
