Deb In Logo Creation and Process
The three logos above represent. Three directions for the Debb Inc a South Floria based private creative consulting firm.
The logo began with little input besides what it needed to say. This is always a great spot to begin the conversation and learn what sings for the client.
Quickly narrowing down to early direction can be tricky. Often times it is easier to say what we don’t like rather than pinpointing what we are looking for.
These early images show general directions most often taken for beach / tropical logos. The Monkey logo ended up being the favorite.
Black and White
Next is to work with chosen direction and develop three logos that work in black and white. If they work at this stage, then we know we are onto something.
Mockups help so much with a first reveal beyond just showing the logos flat on a page with color applied. This real-world presentation helps to visualize how the final logo can really exist and breath.
This process also helps to start to establish initial art direction.
Other Color Options
The clients requested chosen pallet included a variety of very bright tropical colors. After a lot of experimentation, the two-color system was chosen as the path forward.
However, it is interesting seeing all of the different directions this logo could have gone.