The Scoop
Main Game Screen
At the time when this game was created Zynga was taking the world by storm with their social games. The Agency’s main user interface and icons were created in this style. The flat screen aobve the couch is where your roster of celebrities you have in play are held. The Avatars filling the room represent real people playing the game as well, and when they would type little chat bubbles would pop up over their heads.
Initial Promotional Art
Bringing the avatars into the promotional imagery early on was key in helping the audience share in the curiosity as to what exactly these characters were awaiting on the screen.
The Full Experience
The game allowed users to switch between different rooms. Their was a third room to the right with a bathroom and ATM but this was removed. The Dance Floor was really fun to make, and another screen would show the Artist who was hosting that round of the Agencies personal playlist. If it was a casual match then players could choose their own songs to play out on the dance floor.
48 Player Avatars
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Creating Avatars that anyone who admires a celebrity in any genre would like was an evolving process.
Non Playable Characters
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The Celebrities
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One of the biggest draws for this game was creating a fun and safe environment for celebrities to be able to interact with their fans. This included some very elaborate skinning when games with celebrities were being played. Each celebrity would have three avatar selections to choose from. They would then be placed in the game sitting on the VIP couch. The entire game environment would also change from the standard room into something special for the celebrity guest. Other marketing materials were created, but keep in mind that as these rooms change the user interface and the clickable icons needed to remain in the same place. This made for some very interesting design solutions.
Chilli from TLC
Above are the three Avatar selections for Chilli. Below is the room updated to fit the No Scrubs award winning music video.
Marketing Fliers
These were created to look like the the tacky DJ cards that you find on your car after a night out at a club. The flamboyant use of text paired with the very quickly posed Avatar of the celebrity make these a necessary evil. I wish I had been given more time to work on these.
DJ Tay James / Biebers DJ
This was our test for Justin Bieber. His impact on social media is legendary and the chance to create a gaming experience for his right hand beats man was an amazing opportunity. The Agency main room was updated and Tay was given his DJ stand. Special attention was paid to the promotional imagery on for this artist.
Other Celebrities
This list displays the other celebrities we had put in the pipeline for this game. Some of them had environments created which you will see further down the page.
Whale Wars
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Animal Planet teams up with the Sea Shepherd Conservation Society to present this seafaring chronicle of activists dedicated to interfering with Japanese whaling expeditions. The Sea Shepherds are led by Captain Paul Watson.
Paul Watson
Designing the look for this man was really alot of fun, there again were three different outfits that show up in the promo art below. This was another all hands on deck contract for us, and I was very proud of the ship I had re-created in two days and scaled to fit our game space.
Other Layouts
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These include what would have been a major contract for us, the Q100 Jingle Jam. I also had developed a Bootsy Collins Funk Palace on the moon. There is also a Halloween Theme…
Intro Video
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opened up all devices and browsers.
GIGS – ICONS
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There comes a time in every project when the grinding begins.
