Two posters were created for this project to be hung up at outpost and trading shops along the way at key points where hikers enter onto the Appalachian trail. These are meant to inspire questions and place seeds as the viewer passes by.
Executions / Website
Below are the two deliveries for the book splendor. This is very much an anti-advertising campaign focusing on legend and word of mouth. However, the story has to get out there some how.
The website will provide travelers a community to share their stories in the woods and experiences with the book. This is a space for them to make it their own and expand the narrative.