The menu’s were made with ink splotches that mimic Chinese brush strokes. The splotches also symbolically represent the section of the menu you are looking at. The target market is first families, so this menu strikes a balance between Americanized Chinese food, with some more adventurous menu options.
The logo design, is also based on an Asian line flow. Many physical elements related to the Monkey King have been included. The lettering hanging below the iconic staff becomes his crown. The Logo is meant to portray an Asian Influence with a modern and vibrant energy.