This project was created as an example for my motion graphic students final project. This projects goals are designed around real world process and company objectives, that I have experienced and implemented through my 10+ years of experience in the media arena.
Create a promo for Taco Bell that speaks to the social distancing that is currently taking place. Empowering people to take ownership in the brand even while they are at home and cooking. To try something new in the kitchen and then bringing that creation to the platform for a large community of like minded fans to respond to.
The App is designed with showcase an emphasis on animation aligning itself with an ever accelerating mobile and digital landscape. Animation applied to UI in unique instances that add meaning to the experience and add through motion confirmation of user actions in a manner that does not impede the ordering or submitting process.