NEW BRAND
Southern Company
5 Design Tenents
This was a very exciting moment for Southern Company as they went through their brand re-fresh. Skato was fortunate enough to take the design deck and bring it to life in motion for their big unveiling meeting.
Skato was also able to lead the discussion for how motion should be handled for these new branding elements.
SOUTHERN COMPANY
Faces of Our Front Lines Video Series
The following are a series of videos created for Southern Company during the Covid-19 Pandemic. They are brief 2 minute videos with the objective of highlighting the companies essential workers resilience and their innovation as they over came obstacle’s associated with the pandemic.
FACES OF THE FRONT LINES
Aaron Myers Interview
Aaron and his family survived a tornado during the Covid pandemic.
This is the earliest video from this series. It highlights the challenges with recording videos via skype. Audio suffers, Sets aren’t controlled, all while dealing with none trained actors. It makes the stories honest and compelling.
FACES OF THE FRONT LINES
Tina Williams Interview
Tina Williams has a long career with Southern Company. She could have never known that 2020 would bring one of her hardest challenges. Together with her team they relocated hundreds of employees to offsite roles. It was a tremendous accomplishment that video only begins to highlight in two minutes.
FACES OF THE FRONT LINES
Doug Williams Interview
Doug is the first responder meeting the customers in their homes. Stepping into the businesses. With safety first, he is on the front lines for Southern Company.
Getting strong shots of the protective gear was essential to tell his story.
FACES OF THE FRONT LINES
Scott New Interview
Scott represented a unique partnership for Southern Company when it comes to communication with Police, Fire Fighters, and other first responders. He has set up and maintained a network that keeps communities safe. This short video talks about the way him and his team are able to do that.
For this video it was important to highlight the first responders without showing a tragedy. The footage chosen conveys the urgency of their professions.
PGA TOUR
Bus Video Loop
In previous years the attendees did not realize they could enter the Southern Company tent. This video played on a silent loop on the shuttle bus from the parking lot to the course to let people know what they had to offer in their space.
VETRANS DAY
Social Media Post
Southern Company did a great job of creating striking video content to honor veterans and to hire them within the company. This video highlights the stats and commitment they make.
EARTH DAY
Social Media Post
Carbon Neutral is a long-standing goal for Southern Company. In honor of Earth Day this video was created to highlight the journey they are on, and the benchmarks achieved.
Georgia Power Doggie Daycare
This video was created for a presentation to the CEO of Georgia Power to introduce the concept of Doggie Day-cares to their property.
Illustrations
It was a blast getting to do this simplistic illustration style for this piece. It was all about showing just what needed to be there to inform the story and give a since of place to each shot.
